Behind every website, there is a process of planning and creation that always starts with a designs. Amazing web designs, like we generically call them, are the direct result of good UI development that also generates good UX by helping users to navigate and achieve goals more efficiently and that is a very important thing. We talk about a chain reaction that has as it’s result the customer reaction. Good UX will provide every website or app a better general conversion and will make customers more happy and loyal after interacting with the product.
In order to achieve these and, every year, new trends change the way we see and think about UI and UX, these trends being the living proof of the continuous improvement in design. Here are some of these, the things that we really considered as being real improvements in the UI/UX world this year.
Responsive web designs
We are online everywhere. Either it’s home, work, holiday or bathroom, we always have a device on us that keeps us connected to the online. Our continuous presence on the internet, especially using our smartphones, made the big players to realize the importance of having a responsive design in 2015. Even Google encouraged responsive designs, mainly by changing the way that search results are displayed, the focus being set on websites that are mobile-friendly.
Content focused designs
“Content –first” is a new rule when you think of a new design. The ways that the content is helping the user is something you have to consider, finding the balance between page load time, size and response rate being the real challenge for all new websites on the intenet.
Firstly introduced in 2014 by Google, material design was thought as an improvement to the well known flat design. This content focused and minimalist design has the role to make pages look more clean and load faster by getting rid of unnecessary elements, this way improving the UX. Bonus: it’s very familiar for Google Apps and Android developers.
Beside content, typography is also a thing that was not neglected by the big players. Google brought the lights on typography through Google Fonts and Typekit, tools that offer developers accessible font sets, this ways making typography a central piece in every design.
We can love of we can hate an app, but micro interactions will certaintly make us love them. Mostly not very visible but yet existent, micro interactions make users lives more easy and efficient, this way playing an important role in the making of an app. More exactly, products are built around these simple micro interactions.
Big amounts of content might be a problem for every website. Card layouts are simple and clean, strong qualities for which they are considered to be a solution for this kind of content problems, making it more efficient for users to find what they look for. In other words, the perfect choice for e-commerces and news websites.
Icons instead of text
More and more designers are using icons in order to give websites a lighter and more attractive look. Seen as the perfect replacement for the traditional text tags and hard loading images, icons became more used because they are easier to find and recognize, they offer users instant informations about the button functionality and they fit perfectly into applications, sheets and infographics.
There was a bigger demand for base apps. These apps are meant to replace the traditional website by fulfilling the role of a companion, by becoming the direct channel between users and brands. This way user feel mores comfortable to interact with the content and brands can push content easier and more friendly towards users by notifications.