Apple official reseller and more
  • UI / UX Design
  • Web Development
  • Magento E-commerce
  • Mobile / Responsive


iCentre is an Apple Premium Reseller based in Bucharest’s Promenada Mall. Since the wholeApple business is centered on a particular taste for quality and rafined designs, we couldn’tdrift apart from these brand values that are so appreciated by the entire world.

The concept was straightforward and at hand, considering that iCentre e-shop had torepresent the whole Apple experience. We designed the layout proposals in such a mannerthat the everyday user could browse in an easy way, in the same time having a constant visualsupport in which concerns the products and the overall brand ambience.

What we really succeeded was to create an online shopping experience built on a very gooduser journey and an exquisite design that recalls the refined simplicity of Apple.


Apart from the design centered approach, we really wanted to be extra careful from a development point of view.
This is why we implemented lots of functionalities that are missing from other important e-shops, such as real time configuration of the products based on user’s desired features selection, bundle products that through a complex programmed process display for each one of them the extra gifts received at its purchase and easily customizable products that have a real time price calculator.

The e-shop was build on Magento, a secure platform that offers really in depth statistics regarding the website’s evolution, and is integrated with a custom made ERP that helps the user find out if a certain product is available at that time or if it’s out of stock.

iCentre was fully optimized for SEO purposes and was built to load fast, no matter if the product range increases or if it encounters a high traffic.

Typography and Colors

Helvetica Neue

We used Helvetica Neue because of its quintessential sans serif font characteristic, remaining even now a timeless and neutral typeface that can be used no matter of the communication purposes. It’s slick and we saw it as a perfect match with what we wanted to showcase on the website: a seamless experience and a sophisticated design.

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The proposed design revolves around a few tasteful shades of white, orange, grey and black. We translated the sophisticated imagery in a color palette that helped us bring to life the entire platform.

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