INNAB is an independent, local fashion designer who took the affordable couture world by storm. As online shopping is now a huge part of the apparel industry, we created a strong digital presence to match the distinct brand attitude of INNAB.
What we did
We developed the site so that it would become the go-to place for women, for anything from office dresses to bridesmaids outfits. We kept an eye out for optimization, ensuring a smooth journey from the landing page to the check-out. The code allows for easy product changes and promotions.
As the brand needed more customers, we tailored several ads campaigns on both Instagram and Facebook. We also established a customer-oriented social media strategy for the content plans. Being a fresh business, the brand was in great need of qualified consultancy, which we were more than happy to offer. As the company extended, we also implemented an e-commerce shop on the biggest online shopping platform in Romania, Emag.