We joined forces with Romanian Angel Appeal (RAA) to breathe fresh life into their website. With more than three decades of experience in helping ailing children and young people, RAA shines as a beacon of hope. Here’s the story of how we brought harmony to their online presence.
Consulting. On-Page Seo. Web Design. Web Development
For over 30 years, Romanian Angel Appeal has been the voice of the underprivileged, empowering people of all ages to overcome hurdles and improve their lives.
With long-term projects, often shaping national policies, this NGO is all about finding innovative solutions for education, health, and social issues.
Helping others in their hour of need never goes out of fashion, but bad UX and design do. RAA needed a website that not only looked good but also persuaded people to be the change and get involved. Our mission was to craft an easy-to-navigate, adaptable, and visually appealing website, emphasizing donations and volunteering.
For a humanitarian organization, persuasion is key. Being the place where people first encounter RAA, the website became more than just a business card. It was a crucial point that determined the fate of thousands of helpless children, who depend on Romanian Angel Appeal. Anyone who learns about this NGO for the first time must be convinced from the very first screen to become a part of the RAA story.
This project was about creating a brand new digital experience that told the story of the people helped by the organization, in an emotional but dignified manner. RAA is all about lending a helping hand, so we aimed to reflect that spirit through their website. We simplified the site layout to give visitors an immediate sense of RAA’s core focus on Education, Health, and Social Activities.
Enhancing the website’s user-friendliness, by ensuring seamless navigation, we created cohesiveness across sections.
With thousands of organizations and causes fighting over a small group of generous people, being easy to find is paramount. We worked our SEO magic to improve RAA’s website visibility, guaranteeing it appears on the search screens no matter what.
The Donation and Volunteering section received a much-needed facelift, transforming it into an attractive and flexible medium that made it impossible not to open your heart (and bank account). This is by far the most important part of the platform, so we wanted to make it as easy as possible for people to navigate on.
As RAA’s mission has been ongoing for over three decades, we are proud to be part of their journey. Their dedication to building a more equitable world for everyone has been inspiring for us, so we can’t wait to support their digital dreams.