Taste doesn’t get lost in translation.
This one is for the sushi lovers! Transforming an Asian restaurant into an exotic destination is a story worth telling about Sushi Garden. So read along to find out exactly how we put our client on the digital and literal map.
Communication Strategy. Consulting. Copywriting. Graphic Design. On-Page SEO. PPC. Social Media. Web Design. Web Development
About Sushi Garden.
A team of local entrepreneurs wanted to bring a piece of Japan to the heart of Bucharest, creating a small oasis that made every guest feel relaxed and pampered with great food. Being a very family-oriented business, Sushi Garden put quality and taste above anything else, so word spread quickly about their fine cuisine.
The catch of the day.
Customers perceive sushi as either a fancy, occasional meal to be served on special occasions or a weird and expensive whim that involves raw seafood. To ensure the success of this business, we had to show to our target that Asian cuisine could be a break from their food routine, but also a delicious lunch or dinner option.
We brought our chopsticks and began the work right away.
Love at first Maki.
If you want to see passion, ask one of the chefs at Sushi Garden to talk about their menu. We loved the diverse dishes that went from classic rolls to hot noodles, ramen and mains, and we knew that once we presented them in the right light, the crowds would pack the restaurant.
The key to Sushi Garden’s success was an appetizing photoshoot that would unlock new digital possibilities for the brand, so that is exactly what we did. As the menu changed over the years, the shootings got more and more tantalizing, with products really coming to life.
Let sushi come to you .
Even though the restaurant experience is great, having a well-established delivery system was mandatory. So, our team began designing and developing a custom WordPress e-commerce solution that would match the finesse of the menu. The user’s journey and experience were a top priority, so we included a suggestion bar that would help customers decide what to try, added ordering schedule, and, of course, an automatic fare calculation system that would adjust the price according to distance and cart value.
One ad at a time .
Our team created a consumer-centric strategy that allowed us to bring sushi closer to people. Using special offers, delicious photos, and matching the right product for any occasion, they inspired people to get out of their comfort zones and try new things. Through influencer marketing, social media, and Google ads, we managed to expand our community and secure more orders and reservations than ever before.
Roll out the feed .
When the dishes are this good, they can do the talking. We combined great photos with persuasive texts that transformed even the skeptics into life-long customers. From dates to office lunches, our posts showed that sushi was the food that could do it all. In our case, Facebook was the perfect platform to keep in contact with our clients and their needs and to spread the news about Sushi Garden.
