EA –The Entrepreneurship Academy is an innovative university with the desire to educate a new generation of entrepreneurs and bring Nordic-style education to Romania. As a brand new academy, they needed a way to reach its young audience and persuade them into choosing a carrier off the beaten path.
In this case, Facebook Ads were the best tool, so a great part of the budget, and also creative & strategic efforts were put in optimizing the social media campaign. We properly targeted the potential audience and retargeted those who had interacted with us, to maximize the reach and engagement of future students with our brand. The content created was a mix of eye-catching design and well-thought, insight-driven messages.
