The Party won’t start ‘till we come in.
This study case is living proof that all your work can be one big party with the right client. VRTW’s online presence couldn’t keep the rhythm with its growth and the increasing number of events they had to promote. We came along to make everything nice and jazzy.
Communication Strategy. Copywriting. Graphic Design. PPC. Social Media. Web Design. Web Development
About Vinyl, Rum Tapas & Wine.
VRTW is not your average event and music label. A family of artists themselves, they are unmatched at creating new experiences and curating the most daring musicians.
All their events were designed around making people smile, so it’s no wonder they have one thing in common: an atmosphere of pure delight and endless conversations.
A brief like a jam session.
When we met, VRTW wanted to party more, and worry about digital less. So we jumped at the opportunity, taking the lead role as their digital guardian angel: in charge of creating, sustaining and advertising their online presence.
What makes them special.
We took a closer look at what was unique at VRTW: chill, relaxed parties, where people can spend quality time together and make memories.
It’s the kind of party where you can come straight from work, at 6PM, and not worry that it’s Wednesday afternoon, and not Friday night.
Bringing life to vrtw.life.
Once we got our positioning, we thought it would be a real shame if people should have to wait until the next party to enjoy these good vibes. So we sat down with VRTW to design and develop a brand new website.
The coolest thing about vrtw.life: now fans can take the party wherever they want to with the built-in radio.
And not just ads.
We were ready to help VRTW to get to the next level. For every new event, project and for some of the artists, we got to plan and carefully execute the entire digital strategy to create the much needed awareness.
Everything that happened offline came alive in digital through the right ads, landing pages, videos, posts and stories.
One of our favorite challenges was curating event photos, to create the perfect Instagram.
Making friends along the way.
Once we got everything running, the snowball effect started to kick-in: the calendar got busier, the crowds got bigger and our events got more buzz.
Next thing you know, VRTW was no longer an underground party-planner, but a part of Bucharest’s nightlife.
And not only Bucharest, VRTW artists also started to get invited to festivals throughout the country.
Keep the strong party going.
We absolutely love it when a project just keeps going and we get to do so many cool tasks. Even more so when we get to changes from year to year. We can’t wait to see what will happen next year.Promoted events
Marked going to our events
Promoted albums
New followers gained
Tracks played on the website radio
Instagramed moments together
